PETA wins a huge victory....

But, please keep the gift.

The First Assembly of God Church has agreed to discontinue its practice of swallowing live goldfish as part of its Fear Factor ministry.

People for the Ethical Treatment of Animals has asked for a ban on the practice.

Spokeswoman Amy Rhodes said the organization was flooded with calls earlier this month after a story about the program was published in the TimesDaily.

PETA contacted the church seeking confirmation of a ban on the activity.

Pastor Greg Woodall replied to PETA's request in a letter.

"I do appreciate your concern and just wanted to let you know that this will never happen again," Woodall wrote. "My views are a reflection of yours. We love God's creatures and would never want to show them harm."

As part of the Fear Factor ministry at the church, teenage participants were asked to swallow live goldfish. No one reportedly became ill during the goldfish phase of the program that concludes this week.

Youth minister Anthony Martin said earlier the goal of the exercise was to teach teens about fear.

PETA thanked the church for the ban by sending a gift basket of vegan Swedish fish, a gummy candy, as an alternative to live fish.

What exactly is a vegan Swedish fish?