Organic gets ridiculous....

Why don't they add the semen of an ox for sexual attraction?

For the first time since it started making trousers for cowboys more than 100 years ago, the famous clothing company is bringing out a pair of "sustainable" jeans to satisfy environmentalists.

The cotton is organic, the button on the waistband is made of coconut shell, there are no metal rivets, the dye is from natural compounds include indigo and the label is from recycled cardboard.

As the factory is in Hungary, the cotton will come from Turkey, the nearest available source, and other materials will come from Europe too, to cut down on long distant transport and associated fuel costs.

Not that it will stop the trendy trousers from having a hefty price tag, at least to start off with. According to reports the first pairs in the US will sell for 250 dollars each, around £140 here.