The environmentalists latest target: Toilet Paper...

There's a lot of evils in this world...

The vast majority of the paper used by American consumers is produced from virgin forests, while Europeans are more open to using recycled lavatory paper.

Greenpeace this week launched a guide about the ecological impact of the use of toilet paper. Lindsey Allen, a forestry expert with the envirnmental campaign group, said: "We have this myth in the US that recycled is just so low quality, it's like cardboard."

More than 98 per cent of the toilet paper sold in the US is from virgin forests, with the figure just under 60 per cent in Europe.

US consumers consume significantly more of the paper than Europeans - reportedly three times as much. They are said to use 100 times paper per head of population than the Chinese.

Allen Hershkowitz, a scientist at the Natural Resources Defence Council, said: "Future generations are going to look at the way we make toilet paper as one of the greatest excesses of our age. Making toilet paper from virgin wood is a lot worse than driving [petrol-thirsty cars] in terms of global warming pollution."

Don't they have better things to look into?