PETA insults the Inuit...

PETA offends once again...

A prominent animal welfare group's campaign linking the 2010 Winter Olympics with the Canadian seal hunt is offensive, an Inuit leader says.

People for the Ethical Treatment of Animals — better known as PETA — has launched a website called Olympic Shame 2010, features the stylized inukshuk that was created as the symbol for the upcoming Vancouver Winter Games. In the animation, though, the inukshuk is swinging a club at a seal in a pool of blood.

As well, an animation on the site also shows Inuit with seal blood dripping from their hands and mouths, wielding stone-age clubs.

Mary Simon, president of Inuit Tapiriit Kanatami, the national Inuit organization, said the campaign insults traditional hunting culture, and is filled with misinformation.

"It just goes to show you to what extent these animal right activists will go to try and convince people that this is somehow wrong," Simon told CBC News.